What's in a Name?

   For me the hardest part of blogging has always been choosing a name that represents not only my own quirks and personality but the purpose of my blog as well.  As a blog pertaining to the relationship between media and English Literature, finding a name for this particular blog proved especially difficult.  After some thoughtful consideration (and a little help from Steve Carell's character in the movie "Little Miss Sunshine") I finally decided on "English `a la mode".  I felt the term "`a la mode" was appropriate not because English is so divinely sweet but because this blog will (hopefully) represent English in one of its most current forms, or modes, as a type of multimedia. 

That being said...

Why do we put so much importance in names and titles anyway?  After all, they're just words, right?

Is it because we use them as identifiers and want to be as specific as possible?  Does it make us feel better or more important when we add that extra suffix to the end of our name to let people know about our accomplishments?  Is it a matter of letting them know what we accomplished or is it about showing ourselves better than them?  Perhaps it is a combination of several of these.  Perhaps it is none of these.  As William Shakespeare put it, "A rose by any other name would smell just as sweet", but would it?  Have we made so many emotional and psychological word associations that were a rose called a skunk blossom it would no longer smell sweet to us but rather it would smell foul and putrid?  As words have become so important to us it is easy for me to believe that this may be the case.  I don't believe this to be a bad thing... within reason of course.  What do you think?